How to increase website traffic organically?

To increase traffic, we should focus on 3 major things.

• SEO
• Social media engagement
• Content marketing

We'll dive into the topics one by one!

The very first & important topic is SEO

1. SEO

SEO stands for Search Engine Optimization. But it's not enough in 2025. You've to optimize for Every platform where people prefer to search.

What is SEO?

SEO is the practice of increasing the traffic which is quality and quantity organically.

No matter how many platforms come, still, Google is still the main engine where 90.14% of people search. Doing SEO for Google is the best practice to start.

What does Google care about?

EAT

E- Expertise

A- Authoritativeness

T- Trustworthiness

How to do On-Page SEO?

• Title tags, meta descriptions
• Header structure (H1, H2, etc.)
• Keyword placement
• Internal linking
• Image alt tags
• URL structure
• Page speed, mobile-friendliness

How to do Off-Page SEO?

• Backlinks (quality & quantity from other websites)
• Social media signals
• Online reviews
• Brand mentions
• Guest blogging

How to do Technical SEO?

• Submit an XML sitemap to the Google Search Console
• Fix broken links and 404 errors on your website
• Ensure your site is mobile-friendly and responsive
• Improve page speed by optimizing images and using caching
• Use HTTPS (secure your site with an SSL certificate)

By doing the above things your site will be ready for SEO.

2. Social media Engagement

• Post consistently & at the right time when your audience is most active
• Create content that encourages interaction
• Use high-quality visuals
• Reply to comments and DMs to build relationships and show you're active
• Use relevant hashtags & tag others by expanding your reach and visibility

3. Content Marketing

• Know your Target Audience

You must know your audience who are willing to purchase your product. That's the major thing in Content marketing.

• Create valuable & relevant Content

Creating good content is keeping your audience always engaged. They will remember your brand all the time. Content matters the most! You've to categorise audiences by sales funnel. Like who's still at the top of the Funnel and who came to the bottom of the funnel. Create content according to their position of Funnel.

• Have Clear Content Goals

Each content should have a goal like Lead nurturing, Engagement, and Building awareness. Every content must have a CTA like a website visit, or product demo.

• Post on Multiple Channels

Creating content is the 50% of success. The other 50% lies where your audiences are and where you're posting. So identify where your audiences are and who are they. Then you've to be active on multiple channels.

• Measure the Performance

Watch the insights, Are people engaging in your content or do they need more improvement? Analyze metrics like traffic, time they spent on the page, shares, leads, and conversions.